Meet the Founder- BB Boutique & Co.

Welcome to BB Boutique & Co., where timeless luxury and self-care intertwine to celebrate the journey of self-discovery and self-care. I'm Latia Nelson, the founder of this extraordinary brand, and I'm thrilled to share my story with you.

"It is with great pleasure to connect with you all. I invite you to join me on this journey of self-care and self-discovery through olfactory and multi-sensory indulgence. I founded BB Boutique & Co. in 2015 at 23 years old in the kitchen of my tiny studio apartment. Back then, as a young single mother, I had a strong desire to find premium self-care products that made me feel good about myself by indulging all my senses and boosting my mood and self-esteem, all while being environmentally responsible. It was then that I set out to build a luxury brand that produces sustainable and luxurious fragrance and beauty products.
 
 
As a self-taught fragrance designer, I conceptualize each product, from candles to soon-to-be-released perfume and beauty care products, to tell a story and resonate deeply with the moods and emotions of BB Boutique & Co. customers. This has always been my approach and is why we’ve sold out so many times in the past. Since launching our first e-commerce store in 2017, BB Boutique & Co. has evolved and grown. It is with great pride and gratitude that I share our success in 2020 and 2021, as our commitment to quality, luxury, and sustainability resonated with discerning individuals like you. Now, in 2024, I am excited to embark on a new chapter as we relaunch the brand, with an unwavering dedication to our mission to change the conversation of sustainable luxurious self-care. Taking care of your well-being is an investment, without exceptions and should be guilt free. 
 
 

When you shop at BB Boutique & Co., you are not only indulging in your self-care and well-being, but you’re also helping to sustain the earth and paying forward the gift of self-care and self-love to so many others. This has always been my vision for the company, and I’m so glad that our values align. I invite you to be a part of our story at BB Boutique & Co. , explore our carefully curated products, immerse yourself in luxurious self-care rituals, and discover the transformative power of embracing your true essence. I hope that you enjoy your elevated experience with our brand and have fun unboxing. You’re in for a grandiose experience."

 

Thank you for being a part of our journey.

With love and gratitude,

Latia Nelson, Founder, BB Boutique & Co. <3

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