Privacy Policy

1. Who We Are

BB Boutique & Co. ("BB Boutique," "we," "our," "us") is a global luxury fragrance house operating at www.bbboutiqueandcompany.com. We are committed to protecting the personal information of our clients, wholesale partners, and website visitors.

2. What Information We Collect

We collect personal information in the following categories:

Identity & Contact Data:

• Name, email address, telephone number, billing and shipping address

Transaction Data:

• Purchase history, product preferences, order communications

Technical & Usage Data:

• IP address, browser type, device identifiers, pages visited, time on site, referring URL

Marketing Preferences:

• Your opt-in or opt-out status for marketing communications

Business Contact Data (Wholesale):

• Business name, title, trade references, and communication history for wholesale inquiry and partner onboarding

We do not collect sensitive categories of personal data (e.g., health data, government ID numbers, financial account details beyond payment processing handled by our PCI-compliant payment processor).

3. How We Collect Information

• Directly from you when you place an order, complete a form, or contact us
• Automatically via cookies and tracking technologies when you visit our website
• From third-party services (e.g., our e-commerce platform, payment processor, email marketing provider) as necessary to fulfill our services

4. How We Use Your Information

We use your information to:

• Process and fulfill your orders, including managing the 14–21 day production and shipping timeline
• Communicate with you about your order status, shipping, and delivery
• Respond to inquiries and provide client support
• Send marketing communications where you have opted in (you may opt out at any time)
• Improve our website, product offerings, and overall client experience
• Comply with applicable legal obligations

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

5. Legal Basis for Processing (Where Applicable)

Where applicable under data protection law (including GDPR for EU/UK residents and CCPA for California residents), we process your data on the following lawful bases:

• Contract performance — to process your order and deliver your products
• Legitimate interests — to improve our services and prevent fraud
• Consent — for marketing communications
• Legal obligation — where required by law

6. Cookies & Tracking Technologies

Our website uses cookies to enhance your browsing experience, analyze site traffic, and support marketing. You may adjust your cookie preferences through your browser settings or our cookie consent tool. Some functionality may be limited if essential cookies are disabled.

7. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes described in this policy, including legal, accounting, and reporting requirements. Transaction records are typically retained for a minimum of seven (7) years in compliance with applicable law.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal exceptions)
• Opt out of marketing communications at any time
• Lodge a complaint with your applicable data protection authority

To exercise any of these rights, contact us at: info@bbboutiqueandcompany.com. We will respond within 30 days.

9. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties and encourage you to review their privacy policies independently.

10. Children's Privacy

Our products and website are not directed toward individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email or a notice on our website. Your continued use of our website following notification constitutes acceptance of the updated policy.

12. Contact

For privacy-related inquiries: info@bbboutiqueandcompany.com

This policy was last updated on May 2, 2026.